Discovery
Integrated Visibility
The through-line. One plan across every channel, owned end to end and pointed at retained cases.
Law firm digital marketing agency
More of the cases you want.
We connect search, advertising, your website, and intake to help the right clients find, trust, and hire your firm.
4.8 out of 5 from 81 Google reviewsThe cases you want
Source
Matter
Practice area
Quality
Stage
- Inquiries
- 0
- Consultations
- 0
- Signed
- 0
- Referred out
- 0
Measured on signed cases, case value and retained clients.
Your dedicated marketing leader connects your AI Search, SEO, advertising, website, and intake around one goal: turning more opportunities into signed cases.
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Exhibit A
450+
Leads per month
TAC Injury Law, personal injury
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Exhibit B
200+
Criminal defense leads per month
Moses & Rooth
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Exhibit C
$0 to $20k
Monthly revenue, in eight months
Cyrus Pacific Law
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Exhibit D
60%
Increase in case sign-ups
Silva Injury Law
As recognized by
Your future clients decide who to trust long before they call.
That decision now happens across search, AI, reviews, and referrals at once. The old playbook of ranking a page and waiting for the phone cannot keep up with it, which is why we stopped selling tactics and built a system instead.
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AI answers first
Prospective clients get their answer from AI Overviews and chatbots, and often never click through at all. If your firm is not the cited authority in that answer, you are absent at the moment of decision.
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Credible markets are saturated
In competitive practice areas, ranking is about demonstrable expertise and trust, not content volume. Publishing more of the same no longer moves you.
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Most agencies sell tactics
Interchangeable deliverables, no strategic ownership, no accountability to revenue. A dashboard is not a strategy, and an account manager is not a partner.
Original research
What ChatGPT cites for injury lawyer searches
1,000 answers across the 100 largest U.S. cities, captured 1 October 2026. Answers citing each site, out of 500 prompts per case type.
The sources changed with the case type. Justia appeared in 227 personal injury answers but only 12 car accident answers. A useful audit starts with the cases you want.
Casey Meraz, What ChatGPT Cites for Injury Lawyer Searches in 100 U.S. CitiesJurisOS™
Marketing is not a list of tactics. It is a system.
JurisOS™ builds your firm’s authority the way you would build a case: on evidence, in sequence, toward a result that compounds. One system for how clients discover, evaluate, and choose their lawyer, across search and AI.
- The system
- Five pillars, run in order. Discovery, Standing, Authority, Retain, Precedent. Nothing skips ahead of what it depends on.
- The operator
- A Marketing Executive who owns it. Named, senior, and accountable to your revenue. Not a rotating account manager.
- The evidence
- Reporting tied to signed cases. Case value and retained clients, not impressions. Every review starts with revenue.
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Pillar 01 What’s your case?
Discovery
Like any good case, it starts with discovery.
Growth only scales when strategy is built on facts, not assumptions. We sit down together to define the cases you want to be retained for, the case types worth your bench, and the clients you’d take on again tomorrow, then analyze exactly where you stand against the firms competing for the same docket.
- Retained-case targets and case value defined with you, not for you
- Competitive standing mapped by practice area and market
- A baseline you can hold us to
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Pillar 02 Earn the right to be seen
Standing
Before a court will hear you, you need standing.
Before search engines and AI will surface you, the same is true. We build the digital equivalent of your credentials: the foundation and signals that earn your firm the standing to be seen and vouched for, before we ask the market to notice you.
- Site architecture and technical foundation built to be crawled and cited
- Verified profiles, citations, and a review posture that holds up
- Entity and schema groundwork so AI systems know who you are
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Pillar 03 Become the obvious choice
Authority
Every firm is known for something.
We develop, analyze, and tell the story you’re known for and what you want to be retained for. We stake out the practice areas, questions, and attorney expertise that set you apart, and build the authority that makes you the obvious choice across search, AI, and every surface a prospective client checks before they call.
- Practice-area and hyperlocal content built to be cited, not skimmed
- Attorney expertise made legible to both search engines and answer engines
- Coverage of the questions clients actually ask before they choose
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Pillar 04 Turn visibility into cases
Retain
Discoverability doesn’t pay the firm. Retained clients do.
We turn your visibility into qualified consultations built around your brand and the cases worth winning, so your calendar fills with the right clients, not just more of them.
- Conversion paths designed around how your intake team actually works
- Calls and form fills scored on quality, not just counted
- Paid media pointed at the cases you want, not the cheapest clicks
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Pillar 05 Compound the result
Precedent
The best client relationships compound, and so should this one.
As your growth builds, each result sets the precedent for the next. We reinvest in what drives revenue and moves you upmarket: higher-value cases, stronger positioning, and a firm whose growth keeps building quarter over quarter.
- A standing cadence of real strategic reviews with your Marketing Executive
- Budget reallocated toward the proven revenue drivers
- A documented path upmarket, quarter over quarter
JurisOS™ does the heavy lifting. The relationship makes it work.
Most agencies hand you a bunch of deliverables and an account manager. JurisOS™ is led by a Marketing Executive who acts as your firm’s partner, owning your growth, working from your goals rather than a template, and staying accountable to your revenue, not vanity metrics.
A Marketing Executive who owns your growth
Your dedicated marketing executive: named, accountable, and in the room, not a rotating account manager.
A plan built from your ROI, financial goals, and your firm, not a template
The cases you want to be retained for set the strategy.
Reporting tied to signed cases
Case value and retained clients, not impressions and clicks.
The system has a cadence. So does the relationship.
- First
Discovery and baseline
We define the cases worth pursuing, audit where you actually stand, and agree on the number we are both accountable to.
- Next
Foundation in place
Standing work comes before anything else: architecture, profiles, entity signals, tracking. The unglamorous part that everything else depends on.
- Then
Authority and intake
Content, creative, and paid go to work together, with conversion paths built around how your intake team actually operates.
- Ongoing
Review and reinvest
A standing cadence of real strategic reviews with your Marketing Executive. We read the evidence, move budget toward what is working, and reset what comes next.
- Who will actually be working on my firm’s account?
- One person, by name, and you’ll know who they are. Behind them are the strategy, content, paid media, creative, and development specialists your plan actually calls for.
- How much of my time will this take?
- A few hours a month at the start, then an hour or two once we’re running. Our job is to take work off your plate, not hand you more.
Six disciplines, deployed where the system calls for them.
You do not buy these à la carte. Discovery decides which your firm needs and when, and every one of them answers to the same number.
Standing
Technology
Site architecture, schema, tracking, and the tooling that makes your firm legible to search engines and answer engines alike.
Authority
Content Marketing
StoryBrand-driven practice-area and hyperlocal content, written to be cited by AI and read by clients.
Authority
Performance Creative
Brand, video, and design work judged on whether it moves cases, not on whether it wins awards.
Retain
Paid Media
Demand you can turn on, aimed at the case types worth your bench and priced against case value.
Precedent
RevOps
Lead scoring, attribution, and reporting that tie the work to signed cases, so reinvestment follows evidence.
Same team, sized to where your firm actually is.
If a full engagement is not the right size yet, we will point you to JurisPage instead. And the technology behind your growth is built in house.
For firms ready to lead
JurisOS™
JurisOS captures search demand and converts it into signed cases. We combine content, performance creative, paid media, and RevOps into one growth system for firms ready to lead.
- Discovery
- Standing
- Authority
- Retain
- Precedent
For law firms that need a foundation first
JurisPage™
Brand design, StoryBrand website, SEO, Google Business Profile, Yelp, and Apple Maps. Built for firms with little to no online presence, live within 45 days.
- No upfront setup fee
- Full setup within 45 days
- Tracking configured day one
- You own your site, content, and IP
The technology layer behind a modern law firm
FirmTech
FirmTech builds the tools that make your marketing work harder. Reach the clients searching in another language, and answer the ones already on your site, instantly.
JurisLingo
Own the searches your competitors can’t read.
yourfirm.com/car-accident-lawyer
Car Accident Lawyer in Denver
Injured in a crash? Our attorneys have recovered millions for Colorado families. Free case review, no fee unless we win.
Title tagSchemahreflangIndexed
JD Assistant
OnlineInstant answers for the visitors already on your site.
Do I have to pay anything up front to hire you?
No. Our firm handles injury cases on a contingency fee, which means you pay nothing unless we recover money for you, and the first consultation is free. Would you like to speak with someone about your case? It takes about a minute to start.
How long do I have to file a claim?Do you handle motorcycle accidents?What does a free consultation include?
Growth you can measure in cases.
All success stories-
Exhibit A
TAC Injury Law
Personal injury
450+ total leads per month
- Averaging over 300 first-time callers per month
- Hundreds of key terms ranking on page 1
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Exhibit B
Moses & Rooth
Criminal defense
215+ leads per month
- 9,900 organic search visits per month
- 900+ first-page rankings on Google
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Exhibit C
Cyrus Pacific Law
Revenue from zero
$20k+ in new revenue monthly
- 1.2k organic search visits monthly
- 25+ leads from organic search monthly
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Exhibit D
Silva Injury Law
Personal injury
60% increase in case sign-ups
- 85% increase in organic traffic
- 79% increase in form leads
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Exhibit E
Pines Federal
First-year growth
10× organic traffic in the first year
- 250+ leads per month
- 450+ first-page rankings on Google
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Exhibit F
Vantage Group Legal
Content marketing
200+ leads per month
- 9.5k organic visits per month
- 828 first-page rankings on Google
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Exhibit G
Massingill Law
Consistent, predictable growth
150+ leads per month
- 8.3k organic visits per month
- 136 top-3 keyword rankings on Google
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Exhibit H
Wood Edwards
Estate planning
20+ estate planning leads a month, within six months
- 1.5k organic visits per month
- Top-3 Google rankings for hundreds of relevant keywords
What attorneys say
“Juris Digital has helped our firm sign more serious injury cases through SEO, Ads, and AI search. We couldn’t be more thrilled.”
“I was blown away by their initial presentation, hired them immediately, and never looked back. I trust Juris Digital to manage my online presence.”
Joshua Massingill Massingill Law“For years, Juris Digital has been a trusted marketing partner. I recommend them for any lawyer seeking to invest in a long-term digital strategy.”
“Juris just gets it done. We have a dedicated team member for service. Every email question is immediately answered.”
Jay R. Rooth Attorney, Moses & Rooth“They have helped our business grow from startup to profitability in less than a year. Cannot recommend highly enough!”
Jason McConnell AttorneyGood people. Committed to your firm.
Juris Digital works with law firms worldwide, including in the United States, United Kingdom, Australia, and Ireland. Get to know the people who will build your strategy, do the work, and care about your success.
Casey Meraz
Founder
Matt Green
Co-Founder, VP of Innovation
Leann Pickard
President & COO
Rob Claybon
Director of Strategy
Maxine Harrison
Director of Content
Cally Jacque
Art Director
Legal marketing insights to help you understand how we think.
We believe in content marketing. We do it for our clients, we do it for ourselves. In fact, “learning in public” is how we built our business, and it’s how we continue to hone our craft.
The show, hosted by Matt Green
The Non-Billable Hour
Where law firm growth meets smart legal marketing. Made for law firm owners, managing partners, and marketing leads.
- Navigating AI in the Practice of Law
- Growing a Law Firm Beyond Digital Marketing
- How to Build a Website That Stands Out & Wins More Clients
Original research
- What ChatGPT Cites for Injury Lawyer Searches in 100 U.S. CitiesCasey Meraz. 100 cities, 1,000 answers.
- Click Study: AI Overviews vs. Traditional Organic. Which Gets More Clicks?Matt Green
- Click Study: Google Local Service Ads for LawyersOriginal research
Books by Casey Meraz
- Local Marketing for Personal Injury Lawyers
- How to Perform the Ultimate Local SEO Audit
Free tools for your firm
- Local Search Results Checker
- In House vs Agency Cost Calculator
- Local Citation Scanner
- JSON Schema Generator
- Google Review Link Generator
- Google Search Results Preview
- GBP Category Finder
- UTM Link Generator
The questions firms ask before they start.
If you don’t see the answer you need here, give us a shout. We’ll be happy to chat with you.
Call 855-593-6935What is JurisOS™?
Think about how you build a case. You gather evidence, you build in sequence, and every step earns the next one. JurisOS™ works the same way. Instead of a pile of disconnected tactics, you get one system for how clients find you, size you up, and decide to call, across both search and AI.
How long before I see a return?
Honestly, it depends. Where your marketing stands today, what a case is worth to you, which practice areas you’re in, and how competitive your market is all move the answer. That isn’t a dodge, it’s why we work it out with you once we understand what you’re aiming for.
How do you measure success?
Signed cases. Not impressions, not clicks, not a dashboard full of numbers that don’t pay anyone. We report on case value and retained clients, so you can see what your investment actually returned.
How much does it cost to work with us?
Fair question, and we won’t dodge it. Marketing is an investment rather than an expense, so the honest answer starts with two things: what you’re comfortable investing, and what return would make that worth it. We’ll work those out with you and scope a plan against your goals.
Do I have to sign a long-term contract?
We keep the terms simple, and your strategist will walk you through them before anything is signed. The one thing worth knowing up front is that search marketing takes time to show results, so any agreement is built to give the work a fair run at earning you a return.
What if my firm isn’t ready for the full system?
Then we’ll say so. JurisPage is our foundation package for firms earlier in their growth: brand, website, content, SEO, and Google Business Profile, live within 45 days. If what you need is a foundation before you need a system, we’ll point you there instead of selling you something bigger.
Do you do anything about AI search?
Yes, and not as a bolt-on. Clients increasingly get their answer from an AI summary and never click through, so we build your authority across search and AI answer engines together. The aim is for your firm to be the source that gets cited rather than the one that gets summarized away.
What if I already have an agency?
Plenty of these calls are second opinions. Bring your current reporting and we will tell you honestly whether what you are paying for is working.
Whenever you’re ready, your firm’s growth is waiting.
One call with your Marketing Executive. We’ll show you where your firm stands against the market you’re competing in, and what JurisOS™ would do about it.
855-593-6935- 01Tell us your goals
- 02See where you stand
- 03Decide if it’s a fit
“We built JurisOS™ to partner with lawyers the way lawyers work: on evidence, in sequence, and accountable to the result. That’s our whole process in getting you signed cases.”
Leann Pickard President & COO, Juris Digital